Marketing Director

Job Location: Connellsville

Marketing Director


We are seeking a strategic and analytical Marketing Director to lead our team in developing and executing data-driven marketing campaigns across targeted locations. You will be responsible for overseeing all aspects of marketing performance, from setting the overall strategy to implementing and analyzing results.



  • Lead the development and execution of a comprehensive marketing strategy focused on targeted locations, considering local demographics, preferences, and market conditions.
  • Design and implement a marketing analytics framework to track key performance indicators (KPIs) across all marketing channels for localized campaigns (e.g., website traffic, social media engagement, lead generation, conversion rates).
  • Manage and allocate marketing budgets for localized campaigns, ensuring a positive return on investment (ROI).
  • Oversee the development and delivery of regular reports on localized marketing performance to senior management, highlighting key trends and insights.
  • Analyze the effectiveness of localized marketing campaigns and recommend data-driven optimizations.
  • Identify and implement the latest marketing analytics tools and technologies specific to local targeting.
  • Lead and mentor a high-performing marketing team, fostering a culture of data-driven decision making.
  • Collaborate with cross-functional teams (sales, product, etc.) to ensure all marketing efforts are aligned  with overall business goals.


  • Bachelor’s degree in Marketing, Business Analytics, or a related field.
  • 5-7 years of experience in marketing leadership roles, with a proven track record of success.
  • Extensive experience in marketing analytics and performance marketing.
  • Deep understanding of marketing attribution modeling and A/B testing methodologies.
  • Experience developing and executing successful marketing campaigns for targeted locations.
  • Strong leadership, communication, and presentation skills.
  • Ability to inspire and motivate a team.
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